We hosted a stand at the Salesforce World Tour in Melbourne. It was a national event and over 10,000 people came along to learn more about the power and possibilities of cloud technology. Everyone worked hard to engage and inform visitors and we’d like to share a little about what we learned that might help your organisation at your next conference stand.
Arriving early to check the technology!
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Be prepared
- Give yourself enough time to have all the items you need for your stand ready to go.
- Allow at least two months (if not longer) to order in any items that you require on the day.
- Double check arrangements and the location of your stand beforehand. If you have the opportunity, check everything is in place the day before.
- Test any technology beforehand to make sure everything is connected and working.
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Be giving
- Offer items that have value or are useful.
- Make sure they match the values of your organisation.
- Ensure they have enough information to direct visitors back to you.
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Be social
- Make sure you use the conferences official hashtag in any social media communication.
- Schedule your social media so that posts are appearing during the day without interrupting your conversations with visitors.
- Choose the right kind of social media for your business and conference. Check with the organisers if they have a preference.
- Imagine the flow of the day and send appropriate messages. Try to match in with the conference program.
- Avoid over-selling your product or service. Aim to be informative or entertaining or inspiring. Be relevant to those reading your posts.
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Be the best you can be
- Create a stand that looks like a direct reflection of your organisation so check that it matches your image.
- Consider organising corporate wardrobe with your logo showing clearly.
- Use large, portable banners to create catch the eye and sell your image.
- Consider using technology to sell your messages (ie slideshow and/or product demonstrations).
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Be in the moment
- Ensure that everyone is full of energy and enthused about being at the conference.
- Offer timely breaks for meals and rests.
- Remind staff to stay hydrated or provide water.
- Offer high energy snacks or lollies.
- Wear comfortable shoes.
- Smile!
